Omanluxury is an independent niche perfume house founded in 2012, translating the rich heritage of Oman into powerful, long-lasting fragrances. Crafted with locally sourced ingredients such as Omani frankincense and oud, the brand combines authentic Middle Eastern artistry with modern luxury.
Omanluxury is an independent niche perfume house founded in 2012 with a clear mission: to capture the true olfactory expression of Oman through refined, modern perfumery. Established by founders Muatasim, Muadh, and Ahmed, the brand brings Omani culture, heritage, and craftsmanship to life using the finest raw materials and contemporary artistic vision.
Produced in the brand’s own factory in Oman and developed in collaboration with internationally renowned master perfumers, each fragrance is built around locally sourced ingredients such as Omani frankincense, amber, oud, and rose. The result is a collection of powerful, long-lasting perfumes presented in a minimalist, modern design that balances tradition with understated luxury.
Why Omanluxury resonates in today’s European niche perfume market
Omanluxury aligns seamlessly with the key shifts shaping the European fragrance landscape. Consumers are increasingly drawn to Middle Eastern-inspired scents that offer warmth, depth, and originality. These are qualities deeply embedded in Omani perfumery traditions. Notes such as incense, amber, oud, and spices answer the growing demand for fragrances that feel distinctive and emotionally engaging.
At the same time, European customers are seeking intense, long-lasting perfumes that perform from day into night. Omanluxury’s high fragrance concentrations and complex compositions deliver exceptional longevity, creating strong customer loyalty and repeat purchases. The brand also meets the rising desire for authentic storytelling and niche exclusivity. With its clear cultural narrative, selective distribution, and gender-fluid compositions, Omanluxury offers a refined alternative to mass-market luxury. Finally, its commitment to sustainability, through its own frankincense plantations and local community support, adds meaningful value for today’s conscious consumer.
La Parfumista is the official distributor of Omanluxury in the Benelux and France.
Inspired by traditional Omani embroidery, Nasaj blends sparkling citrus and spices with a rich white-floral heart, settling into refined leather, incense, and warm woods for an elegant yet powerful signature.
An ode to Omani hospitality, Caden combines cardamom and saffron-spiced coffee with suede, vanilla, and amberwood to create a bold, addictive, and modern gourmand-woody fragrance.
Capturing the soul of Oman, one of the brand’s bestsellers Royal Incense layers smoky frankincense with honey, leather, amber, and a touch of pink pepper, resulting in a warm, meditative, and timeless scent.